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Newsletters |
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moreIC improves the visibility
of website mortgage buyers at the Stroud & Swindon
Building Society |
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provide consultancy on Website Activity Measurement,
we work with you in improving visibility of your
visitors, what they are doing and enable you to
see a true picture in real-time of the activity
on your website. We are supporting Stroud and Swindon
Building Society with visibility of their mortgage
buyers and how effective marketing initiatives are
performing. |
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The major benefit
– see why customers are not applying and deploy
budget and resource to the areas of the website
that are working. |
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We would measure the following: |
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Unique Visitors to Savings, Mortgage ‘sections’
of a website for comparison; |
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The most popular mortgage/savings product –
useful for mortgage product design and delivery; |
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Abandoned mortgage and savings applications and
where in the process they were abandoned; |
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How many visitors affiliate sites are referring
– i.e. moneyfacts, moneysupermarket, Google,
bsa website; |
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Unique visitors generated by email campaigns; |
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With the correct tools in place a website effectively
becomes a ‘market research tool’ to
understand how customers interact with a brand. |
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Testimonial – AXA Sunlife Direct |
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"Darren came onboard as Project Manager covering
the development and marketing aspect of the website
– www.axa-sunlife.co.uk. His strong communication
skills and overall understanding of the technical
side helped the internal developers work effectively
with the project sponsor - AXA Sun Life Direct.
His experience in the area of financial services
online was invaluable in making sure that the website
was delivered fit for purpose in a design that would
work with its intended audience.
Search Engine Optimisation and Website traffic measurement
were two areas Darren had expertise and this allowed
the website traffic reporting to be truly transparent
and accessible to the Marketing Manager and optimise
the sites web copy to work well with the search
engines.
Good to have someone who could hit the ground running!
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Ashley Shepherd - Head of Marketing AXA
Sun-Life Direct |
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more IC Web Marketing Services: |
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Products not being provided on the website that
customers require. |
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Web Analytics – measuring activity to understand
your customers and sell more |
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Content Management Systems – easily update website
content lowering agency costs |
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If you would like to discuss any of our online
marketing services, if you are planning a new website
or would like to find out how you can increase your
marketing activity online, please give us a call. |
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more IC Financial services
clients include: |
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Stroud & Swindon Building
Society;
Market Harborough Building Society;
Cumberland Building Society;
Staffordshire Building Society;
Portman Building Society;
AXA Sun-life. |
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Darren Cox
More Internet Communication Limited
07720 449042 | 0845 003 42 52 | www.moreic.co.uk |
