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  more IC Testimonials
  Alan Roderick, Marketing Manager, Monmouthshire Building Society said:
  "more IC have come onboard and assisted us in installation of an industry recognized analytics product and it made good sense to involve them with the project as we felt there would be a good fit with our requirements. We are now able to view levels of visitors in real-time and reports are now generated in minimal time. We now have the tools in place to measure the success and effectiveness of our online campaigns. It was good to work with a company with a high level of experience who fully understand the subject, as well as understanding our particular business needs. Not only did they provide a professional consultancy service, but were very flexible and enthusiastic about the project."
   
  Testimonial - Terry Cawkwell Ecommerce Manager Stroud & Swindon Building Society
  “The support from more IC has increased levels of visitors to our website and users have applied for our Fixed Rate Bonds via the search engines using the pages set-up by more IC. Search Engines are a key part of our online marketing strategy and are referring increasing levels of visitors to our site; almost 50% of our traffic now comes from the Search Engines.”
   
  Testimonial – AXA Sunlife Direct
Ashley Shepherd - Head of Marketing AXA Direct
  "Darren came onboard as Project Manager covering the development and marketing aspect of the website – www.axa-sunlifeco.uk. His strong communication skills and overall understanding of the technical side helped the internal developers work effectively with the project sponsor - AXA Sun Life Direct. His experience in the area of financial services online was invaluable in making sure that the website was delivered fit for purpose in a design that would work with its intended audience. Search Engine Optimisation and Website traffic measurement were two areas Darren had expertise and this allowed the website traffic reporting to be truly transparent and accessible to the Marketing Manager and optimise the sites web copy to work well with the search engines.
   
  Testimonial – Neil Williams Assistant General Manager (IT & projects)- Market Harborough Building Society
  “With a product that is already proven and used by another building society it was logical to go-ahead with the Webnetism CMS42 system. From feedback by the company more IC - the CMS has been designed with the search engines in mind and therefore has advantages regarding marketing our products and services. Any online activity can be measured through web analytics and all results are easily accessible. Non-technical staff are able to deliver content with the added knowledge that the templates are covering compliance to DDA Accessibility Guidelines.
   
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Measurement
  How many visitors visit your site?
  How are they getting there?
Grow your Audience
  Do you appear high in the Search Engines?
  When do you send your email campaigns?
Proactive Real-Time Selling
  Can you see your visitors while they browse your services?
  Do you just wait for an email or do you go out to them?
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